A new Xbox ad titled “This is an Xbox” has just been released, highlighting Microsoft’s vision of building “a future defined by player choice.” In this future, people can play their favourite games, discover new adventures, and connect with friends anywhere and in any way they choose to play. As stated in a post on the official site, the company in Redmond wants gaming to be easily accessible and available to everyone, regardless of whether you own a console or not. Whether you’re gaming on PC, a Samsung Smart TV, handheld devices, mobile phones, Amazon Fire TV, or a Meta Quest headset with Game Pass Ultimate, many devices can become an Xbox.
The new live-action video, which you can watch below, invites people to play on multiple devices and screens. It showcases the evolution of Xbox as a platform that extends to all devices, featuring iconic imagery and a playful tone. The campaign will unfold in various ways, accompanied by the classic track by Black Sheep, “The Choice Is Yours.” Lastly, we remind you that Phil Spencer recently confirmed there will be more consoles coming in the future.