According to recent announcements, NVIDIA appears ready to unveil some updates to enhance its communication. The company has quietly updated the badges of its GeForce RTX GPUs and AI platform for PCs to include a new tagline: “Powering Advanced AI”. It’s not often that NVIDIA refreshes its GeForce RTX branding, as the last major update was the introduction of the first series of RTX graphics cards in 2018, which shifted the brand from GeForce GTX to GeForce RTX; afterward, the company revised the “GeForce RTX” badge to a simpler, more modern tone compared to the more aggressive design seen on the RTX 20 and RTX 30 series.
Now the company has added a new slogan to the “GeForce RTX” badges that reads “Powering Advanced AI”. The inclusion of this new tagline emphasizes the AI capabilities offered by the Green Team’s consumer-grade hardware. NVIDIA has also highlighted how its consumer-level platforms provide top-notch AI PC experiences. Delivering hundreds, and in some cases even thousands, of TOPS AI, compared to just 50-60 TOPS from existing NPUs integrated into some leading SOCs from AMD, Intel, and Qualcomm.
